Renegade NYC is a platform created and curated by DIY artist Cassidy George that showcases projects and products from NYC’s emerging art scene, as well different content created purposely for the brand. Cassidy approached to us to help her build her brand and website.
Inspired by NYC 80’s punk scene, this new look and feel of Renegade is set in a contemporary and modern format, which highlights an organized chaotic layout (similar to the well-known collages).
This new approach of the brand allows these emerging young NY artists to express within different formats.
“Cassidy is the birthmother and overlord of RenegadeNYC. Though she has few talents and poor management skills, Cassidy has managed to trick various people into thinking she and her project are worthwhile. When she’s not out vandalizing lower Manhattan, you can find her in the notorious Bowery Lair, plotting world domination via DIY, artistic revolution.
Renegade NYC in its final iteration is not only a zine and a line of apparel, but a platform for other DIY artists to share their projects. It’s our mission to bring art into daily life, through fashion, book making and now digital content centered around other Renegades. There are so many talented artists creating important work, but each has a limited audience to share it with. We aim to expose the immense network of young creatives in NYC and to provide visibility to badass artwork and unique concepts. Renegade is a brand, a digital space constructed for collaboration and exchange, and finally- most importantly-a state of mind.”
[extract from renegadenyc.com]